Thanks to the brand's online platform and its numerous annual gatherings, Peppermint has quickly become the natural extension of its community, actively involving its customers in all aspects of the company's development.
Réinventons la roue · Break the pattern · Réinventons la roue · Break the pattern ·
Réinventons la roue · Break the pattern · Réinventons la roue · Break the pattern ·
Scope of the mandate:
Brand Questionnaires
Strategic positioning
Big Ideas
Nomenclature
Brand Identity & platform
Development of touchpoints
Clothing and accessory design
Support in restaurant design
Our impact
Stemming from a marketing and communication background, the Bastien twins (Véronik & Michèle) understood the intricate parts of building great brands. Our mandate: to define and create a brand that evoked the authenticity of cycling while expressing the unique nature and positive character of leadership in women. The name Peppermint refers to this sweet and peppery herb that tributes the duality presented in the twins' complementary personalities while offering a playful tone that reinforces the culture and lifestyles associated with cycling.
The visual identity is a tribute to the dualities expressed by the twins, using the two " p " to represent a road bike seen from the front. We also conveyed the brand essence throughout the entire brand experience and touchpoints, from the website to the product design and packaging stories.
