Alexandre Joyce, or Doctor Joyce for relatives, is a collaborator of Atelier with whom we have a lot of common ground.
He wears many hats, as a designer, strategist and facilitator. He completed his PhD on the design of new business models, identifying models that combine social and environmental thinking. During this time, he invented the new business model frameworks that have become fundamental tools in Atelier's approach. Subsequently, he built the innovation services of the Desjardins LAB. He is now a self-employed consultant for clients such as Hydro-Québec, CAA, Gsoft.
His collaboration with Atelier began in the early years of our organisation. It is thanks to a convergent vision that we have been able to work together as far as we have.
He was a pioneer and focused on sustainable innovation, which at the time was not a widespread topic.
We decided to take stock of sustainable innovation by looking back at its beginnings in this field and exploring future directions.