A connected community

Illustration of an everyday scene in the new neighbourhood of the Metta housing project.
Metta

With the ambition to rethink the neighbourhoods of tomorrow, the Quartier Metta rallies all its partners behind a common innovative vision, wanting to offrir an avant-garde living environment that will transform living habits.

Model of the next Metta building project.

Its objective: to create a thoughtful and sustainable living environment that fosters the emergence of an innovative, mobile and supportive community.

The adoption of a strong strategy, a precise positioning and a distinct identity by the Atelier team will have made it possible to carry out an innovative real estate project that responds to the challenges of this field.

THE BIG IDEA

Quartier résidentiel conscient - Conscious neighbourhood - Quartier résidentiel conscient - Conscious neighbourhood -

Quartier résidentiel conscient - Conscious neighbourhood - Quartier résidentiel conscient - Conscious neighbourhood -

Photo of a mother holding her child's hand in her new home. Metta housing project.
Illustration of a typical house in the Metta housing project.
Photo of a child on his father's shoulders. Metta housing project.
Portrait of a woman with her eyes closed. Inspire. Metta real estate project.
Illustration of a woman on a bicycle. Metta real estate project.
Illustration of the new neighborhood of the Metta housing project.

"The Metta neighborhood is intended to be the example for the next generation of residential real estate projects. Our society is changing extremely fast, but real estate brands space forever. With this project, we are working together to create a residential neighbourhood that will stand the test of time and remain current. We are very proud to move forward today."

- Jon Morrisson

President, BMP DEVCO

Advertising of the Metta real estate project on a large format billboard.
Advertising example in a bus shelter of the Metta real estate project.
Advertising example in a bus shelter of the Metta real estate project.
Image of the Metta real estate project website
Example of graphic elements on the Metta real estate project website
Example of graphic elements on the Metta real estate project website
Advertising example on an iPad of the Metta real estate project
Illustration of a woman on a bicycle. Metta real estate project.
Model of the next Metta building project.
Thoughtful housing
Illustration of a man watering his garden. Metta real estate project .
Illustration of a woman and a man jogging. Metta real estate project .
Logo of the Metta real estate project.
Illustration of a child playing with a kite. Metta real estate project .
A connected community
Promotional item (Tote bag) for the Metta real estate project
Promotional item (Tote bag) for the Metta real estate project

"Metta hopes to build a community that captures the full potential of what the future can bring. I hope to break the paradigm of 'development at any cost' and succeed in bringing all stakeholders together to increase the quality of life for residents and ultimately their happiness."

- Jon Morrisson

President, BMP DEVCO

"Above all, the collaboration with atelier has made it possible to welcome more clients in need. »

- Jean-Sébastien Tremblay

Co-Chair, TRÉMÄ

Promotional object for the Metta real estate project (black cup on white background)
Illustration of an everyday scene in the new neighbourhood of the Metta housing project.

Scope of the mandate:

Strategic positioning

Big idea

Brand Questionnaires

Brand Identity & platform

Development of touchpoints

Web development

Content strategy

Launch strategy

Partnership development

Principle of SD

Video

Our impact

The situation in which we have all been plunged due to the global pandemic has made us realise how important it is to stay connected to our environment. This event has further confirmed the importance of creating a project that is designed to foster community building. With the objective of responding to the current societal context, the BMP Devco project aims to be a model of sustainable building construction both nationally and internationally.

The Quartier Metta is part of an idea of environmental and social awareness. It is a place where the balance between communities and natural environment is found. This gave way to the great idea of "Conscious Neighbourhood" and the inspiration for the name Metta, which is one of the phases of mindfulness meditation.

Brand strategy and positioning: Atelier

Web platform: Akufen / Web Editor: Rachel Lecompte

Creation and design: Atelier (Ethos)

Illustrations : Victor Kurk

Social content strategy: Collective Pace

PR strategy: TACT conseil

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