The opportunity: better express the wealth and the beauty of the campsite to generate more excitement around the new offering. Through our co-creative approach, we accompanied the NPO in a major strategic overhaul, resulting in a new brand platform, a reaffirming brand manifesto that aimed to engage local communities.
À l’état naturel · A true natural state · À l’état naturel · A true natural state ·
À l’état naturel · A true natural state · À l’état naturel · A true natural state ·
Scope of the mandate:
Brand Questionnaires
CAPSULE workshop, business model innovation
Strategic positioning
Big idea
Brand manifesto
Brand Identity & platform
Touchpoints development
Web development
Content creation (Brand video)
Our impact
One major realization made through our strategic workshop was the dual purpose of the Notre-Dame-de-Fatima camp. On the one hand, the camp experience invites everyone to reconnect with their true nature, and on the other, they are deeply committed to honoring the individuality and authenticity of campers with disabilities.
The big idea "A true natural state" celebrates the duality presented by the camp's core mission by offering a place where human nature can reconnect to its true natural state.
Photography and video : Audric Gagnon / Penguin
Web platform: 3e joueur
Creation and design: Serge Côté
