Developing every human being's potential

A woman is sitting on a mountain top looking at the horizon.
Ekinox

Ekinox is a dedicated, interdisciplinary team of physical and mental health professionals who inspire healthy lifestyles from a holistic development perspective.

A woman looking at the horizon from the top of a mountain. | EkinoxA woman prepares a meal in her kitchen. | EkinoxA woman stretching | EkinoxTwo women doing yoga | Ekinox

After several months of reflection and discussion, Ekinox was born out of the desire for a real vector of well-being by bringing together an interdisciplinary team specialising in physical and mental health.

While the process highlighted Ekinox team's deep commitment to the role they aspire to play with their clients and community, it was the values of inclusion, integrity and going the extra mile that stood out; transforming habits for the long term to develop the potential of every human being.

THE BIG IDEA

Être bien. · Be Well · Être bien. · Be Well · Être bien. · Be Well · Être bien. · Be Well ·

Être bien. · Be Well · Être bien. · Be Well · Être bien. · Be Well · Être bien. · Be Well ·

Logo of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Example of the website of the new brand Ekinox.
Examples of the Ekinox website in mobile format.
Examples of the Ekinox website in mobile format.
Examples of the Ekinox website in mobile format.
Image text | Ekinox inspires the well-being of its community by developing the potential of every human being.
Example of an advertisement for the new brand Ekinox.
Example of a leaflet cover for the new brand Ekinox.
Example of a leaflet cover for the new brand Ekinox.
Example of a leaflet cover for the new brand Ekinox.
Examples of an advertisement in mobile format for the new brand Ekinox.

"The thought process and approach undertaken with Atelier was successful and together we created both an inspiring image for the clinic, but also a strong, meaningful and motivating message for the whole team and also for the clients."

- Jessika Lauzière

Marketing Manager, Ekinox

Business card for the new brand Ekinox.
Examples of a coat in the colours of the new brand Ekinox.
Examples of clothing in the new brand Ekinox colours.
Example of the Ekinox logo as a visual identifying a mobile application.

Scope of the mandate:

Brand Questionnaires

Strategic planning L.O.S.T.

Strategic positioning

Big idea

Brand Identity & platform

Development of touchpoints

Web design

Editorial guide

Support for sustainable development

Our impact

After several years of service within a large banner, the management team had the aspiration to express loud and clear the values that drive their business on a daily basis. Through a co-creative process focused on positioning and impact, we were able to highlight the nuances and distinctions that make this physiotherapy clinic so valued by members of the community.

Brand strategy and positioning: Atelier

Photography and video: Ekinox

Web platform: Les Manifestes

Creation and design: Atelier