Human and inspiring co-creative experiences.

A structured collaborative approach

We create an open and friendly environment to favor the emergence of unsuspected opportunities.

Our workshops

Brand positioning and identity

Workshop 01


In a market where business dynamics are constantly changing, it is essential for a company to have a grip on the impact it wants to generate in its industry. By crystallizing your positioning at brand, you will rally stakeholders around clear common intentions that will serve to guide your development, while setting you apart from the players in your field.

This workshop uses the brand pyramid, a tool that helps anchor all dimensions that composes your brand.

This workshop will allow you to:

Align your value proposition with your social purpose ( Start With Why by Simon Sinek)

Understand the dimensions and elements that compose a brand

Define the strategic perspectives of the brand


Tell compelling stories


Workshop 02


Once upon a time... storytelling. This workshop will focus on the mechanics of building a compelling story to ultimately help you make a more engaging pitch. How do you better captivate your audience? How to deliver great ideas through the art of storytelling?

Supported by the Storytelling canvas, two reference works are discussed in this workshop: Made to Stick by the Heath brothers and To Sell is Human by Daniel Pink.

This workshop will allow you to:

Experience with the Storytelling canvas 

Engage more effectively with your stakeholders

Apply this method in your business or innovation projects


Developing your organizational

Workshop 03


Your corporate culture is the source of all cohesions. It defines the framework of values and principles that drive a company's operations, enabling to gather stakeholders behind a common cause and work better as a unit.

An organisational culture must be embodied in every facet of the company, both in the attributes that define the brand employer and in the nature of its social commitments and employee benefits.

The "Developing an organizational culture"workshop will provide you with concrete tools to help you engage with your employees and partners while aligning their role with the core values and principles of your organization.

Employees are more engaged in their workplaces if they are better structured and consistent with their core values.

This workshop will allow you to:

To co-create the foundations of an outstanding culture, supported by all stakeholders

To highlight the behaviors and habits that make your culture more tangible

To use culture as a launchpad for innovation and creativity within your organization

To clarify the expected results when crafting an ideal culture

To define the primary touchpoints of your company's culture

Nurture commtiment and loyalty from your talents


User Experience Mapping

Workshop 04


This workshop will help you master the key steps that shape your customer experience. What drives consumer choices? What actions do you take to create a memorable contact with your customers at each stage?

Mapping your user experience will help you identify the emotions and the actions taken by your customers before, during, and after the purchase process of a product or service. It will also highlight the different touchpoints connecting with your customer along his/her journey to help you engage in a meaningful way.

This workshop will allow you to:

To map the major phases of your customer experience

To understand the emotions felt and the actions taken by your customer at each phase of the process.

To define the key touchpoints of an outsstanding user experience

To generate more commitment and loyalty with your audiences


Innovation through sustainable business  

+ business model patterns

Workshop 05


This workshop will allow you to develop the agility and creativity needed to bring innovation to the heart of your business model. The acceleration of changes related to new business dynamics requires organizations to adopt a proactive approach to continuously revisit their practices. This context forces businesses to develop new innovative and sustainable business models that offer a better response to these changing scapes.

This workshop invites you to think outside of market convention and reinvent your business model to increase the resilience of your business and capture the unforeseen opportunities offered by your economic, environmental, and social business models.

Bonus: Business Model Patterns

Take your business model workshop a step further by exploring which business innovation patterns could apply to your operation. Combine the right patterns to anchor your strategic direction even more. The business model patterns will provide value-driven development strategies that will reinforce your position in the market.

This workshop will allow you to:

To explore and test the Business model canvas 

Map your business model on economic, social and environmental dimensions

To create relations between your social mission and new business development opportunities

To solidify your business model by integration a social and environmental perspective.


Exploring the
Design Thinking method

Workshop 06


How should we approach a new project? Where to start? What should we do? When should you start strategic planning? How do you turn your most ambitious visions into reality? What exactly is co-creation?

Design Thinking is a problem-solving method centred on the user or customer experience. This workshop will allow you to experiment with the Design Thinking philosophy by applying it to a specific issue related to the development of your company. Through this collaborative and creative process, you will have the chance to gain a better understanding of the main phases of this methodology, in order to equip your teams with the ability to innovate, while supporting your reflections with your customer reality.

This workshop will allow you to:

To understand the different phases of design thinking (Design Thinking)

To experiment these creative thinking tools

To reflect on the possibilities of applying the method in your projects

A rapide transition from ideation to market validation.


L.O.S.T. Chart

Workshop 07


Have you ever heard the expression BHAG (Big Hairy Audacious Goal)? It's an acronym that hopes to express one's absolute ideal. A strong vision will guide all our actions, but it is even more important for every company to translate their big aspirations into a concrete, short-term, action plan. Our model can challenge even the most structured organizations. How can we fully activate your potential if your ideals don't match execution?

By using the L.O.S.T. chart (Learnings, Objectives, Strategies & Tactics), you will define an annual strategic plan that will provide results while aligning with your long-term vision.

This workshop will allow you to:

Establish your key learnings

Define the S.M.A.R.T. objectives of your company (annual objectives)

Develop the proper strategies and tactics to attain your goals

Mobilize your teams in the development of their own action plan


Atelier is an accredited training organisation by

Our team

Maxime Desjardins
Founder & Senior brand strategist

Maxime Desjardins began his career as Marketing Director at O'Neill Canada, an experience that allowed him to participate in the strategic redesign of the international brand with TBWA/Chiat-Day, the agency responsible for Apple's commercial deployments. In 2010, he founded, a multidisciplinary agency specialized in positioning brand, with the mission to encourage brands and companies to innovate in order to generate positive impacts for their industry, their community and the planet.

Marie-Christine Gagnon
Strategist and Project Manager

For the last 9 years, Marie-Christine worked for some of Montreal’s most established agencies where she has accompanied major accounts such as SAQ, St-Hubert, Sépaq, Agropur, Keurig, La Canadienne Shoes, Carbonleo and Montreal's 375th. Through the years, she cumulated a great wealth of experiences and was highly involved in strategic planning, communication campaigns activations, brand experience design, brand identity and packaging. Passionate about sustainable development, she completed a microprogram in environmental studies from the University of Sherbrooke.

Alexandre Joyce, Ph.D., ADIQ, NPDP

Business model and innovation strategist

A designer, strategist, and presenter, Alexandre completed his PhD at Concordia University specializing in designing sustainable business models. Since 2008, he has been working as an innovation and sustainable business advisor for the Institut de développement de produits with clients such as Cascades, Trudeau, Philips, Rona, and Venmar. In 2013, he and Atelier began collaborating to develop content for creative workshops, such as Factry’s boot camp on emerging business models. An active community member, he sits on the boards of Option Consommateurs and Vélo Québec. In 2016, he joined Desjardins Lab as an innovation advisor.

Andrée-Anne Long Rivard, DESS


Andrée-Anne has more than 8 years of experience in various management functions, notably as coordinator, director and assistant director general of a non-profit organization. Thanks to her generalist profile, she stands out in planning, customer service, management and communications. Passionate about these fields, Andrée-Anne completed a certificate in public relations from Université de Montréal and a DESS in management - marketing communications from HEC Montréal. At, she is committed to helping companies transform to meet the challenges of tomorrow.

Sarah Farley-Gélinas

Impact strategist and facilitator

Recognized for her atypical background, Sarah acquired seven years of experience in the entrepreneurial world before her three-year stint in the strategy department at lg2 Montreal. She collaborated in the creation of business strategies, brand and communications for several brands such as Hydro-Québec, Investissement Qc, Tourisme Montréal, Loblaw, Les producteurs de lait du Québec and Jour de la Terre. After studying media communications and completing a multidisciplinary bachelor's degree in marketing, human resources and supervision, she is preparing to complete her master's degree in sustainable development management at HEC Montréal in the winter of 2022. She knows how to break the status quo and does not hesitate to "disturb" for the good of the projects. She is straightforward while maintaining professionalism. Sarah accompanies companies in their decision-making, ensures consistency between the various orientations and helps them make the right choices according to their business objectives.

Anne-Sophie Lachapelle

Impact Project Coordinator

Anne-Sophie is a quiet force in project management. She has successfully completed large-scale projects during her time with the HEC Montréal Competition Committee as coordinator of the Happening Marketing. Passionate about management and the environment, she is currently working on a master's degree in management and sustainable development. She is a jack-of-all-trades who is not afraid to get involved in all the challenges that are thrown at her at Atelier. She is our #1 reference for Bcorp certification.

Profile of Chloe Melançon-Beauséjour

Chloé Melançon-Beauséjour

Strategist and project manager

Chloé has a Bachelor's degree in Journalism from Carleton University, a Master's degree in Sociology from the University of Montreal and 10 years of experience in communications and project management in the non-profit and education sectors. Large-scale campaigns, consulting services, website and mobile application design, image overhaul of brand, conferences and training sessions... Chloé knows how to manage diverse mandates with curiosity, a sharp eye and a resolutely human approach.

Yvan Delia-Lavictoire

Digital and Social Media Strategist

Yvan is a digital strategist with over 10 years of experience in the sports, media and lifestyle sectors. His vision is to bring clarity through actionable digital strategies, targeted communication and visually enriched content. He has had the honour of sharing his experience and expertise with the following brands: Ciele, MLS, Montreal Impact, LLoydies, Quartier Metta and many more!

Laura Zárate-Gagné

Community Manager

She holds a bachelor's degree in communication and political science from University of Montreal and is currently undertaking a master's degree in environmental management and applied politics from University of Sherbrooke. She is happy to be part of a team that inspires her to do things differently. Dedicated and ultra creative, she knows how to find the subjects that challenge our communities. Passionate about the impact of organizations and the preservation of our ecosystems, Laura was one of the University of Sherbrooke's delegates at COP 26.

Explore some of our latest work.