We are dedicated to the ideas that foster a better world.

Ideas with impact

We think the value of a business should be measured by its contribution to make the world move forward. Our co-creative approach leans on 4 principles to shape the ideas and the businesses of tomorrow.

Our guiding principles

Strategy and positioning

Transform organizations by establishing a shared vision with a strong belief system that increases their reach in an ever-evolving world.


Laying the foundations for a distinctive organisational culture so that it is embodied by all the players and contributes to your company's reputation.


Strategy and


and design


Innovation and design

Through the integration of best practices in innovation and sustainability, we help organizations meet the aspirations and needs of a growing conscious audience.


To raise the understanding of social and environmental issues among organisations so that they can act as a positive lever for individuals and their communities.

How we work



Impact analysis

SD Audit and Diagnosis

SD approach and action plan

Operational implementation

KPIs and measuring tools

Roll out



Brand identity and platform

Nomenclature and naming


Digital and physical touch point design

Interactive development

Experience Design



Brand strategy and positioning

Strategic and tactical planning

Brand architecture

Innovation toolbox

Big idea and manifesto

Marketing strategy

Brand tone and voice



CAPSULE Sustainable business model innovation

L.O.S.T. Chart

Culture mapping & Brand deck exercise

Design of emerging business models

Mission statement canvas

Personas and User experience mapping

Value proposition canvas



Brand Questionnaires





Our customers

We collaborate with like-minded companies and organizations.

List of our different clients by sector of activity.

Retail and food

Technological solutions

Services and experiences

Public and institutional

Non-profit organizations

Business innovation and impact

Our team

Maxime Desjardins
Founder & Senior brand strategist

Maxime Desjardins began his career as Marketing Director at O'Neill Canada, an experience that allowed him to participate in the strategic redesign of the international brand with TBWA/Chiat-Day, the agency responsible for Apple's commercial deployments. In 2010, he founded Atelier.ad, a multidisciplinary agency specialized in positioning brand, with the mission to encourage brands and companies to innovate in order to generate positive impacts for their industry, their community and the planet.

Marie-Christine Gagnon
Strategist and Project Manager

For the last 9 years, Marie-Christine worked for some of Montreal’s most established agencies where she has accompanied major accounts such as SAQ, St-Hubert, Sépaq, Agropur, Keurig, La Canadienne Shoes, Carbonleo and Montreal's 375th. Through the years, she cumulated a great wealth of experiences and was highly involved in strategic planning, communication campaigns activations, brand experience design, brand identity and packaging. Passionate about sustainable development, she completed a microprogram in environmental studies from the University of Sherbrooke.

Alexandre Joyce, Ph.D., ADIQ, NPDP

Business model and innovation strategist

A designer, strategist, and presenter, Alexandre completed his PhD at Concordia University specializing in designing sustainable business models. Since 2008, he has been working as an innovation and sustainable business advisor for the Institut de développement de produits with clients such as Cascades, Trudeau, Philips, Rona, and Venmar. In 2013, he and Atelier began collaborating to develop content for creative workshops, such as Factry’s boot camp on emerging business models. An active community member, he sits on the boards of Option Consommateurs and Vélo Québec. In 2016, he joined Desjardins Lab as an innovation advisor.

Andrée-Anne Long Rivard, DESS


Andrée-Anne has more than 8 years of experience in various management functions, notably as coordinator, director and assistant director general of a non-profit organization. Thanks to her generalist profile, she stands out in planning, customer service, management and communications. Passionate about these fields, Andrée-Anne completed a certificate in public relations from Université de Montréal and a DESS in management - marketing communications from HEC Montréal. At Atelier.ad, she is committed to helping companies transform to meet the challenges of tomorrow.

Sarah Farley-Gélinas

Impact strategist and facilitator

Recognized for her atypical background, Sarah acquired seven years of experience in the entrepreneurial world before her three-year stint in the strategy department at lg2 Montreal. She collaborated in the creation of business strategies, brand and communications for several brands such as Hydro-Québec, Investissement Qc, Tourisme Montréal, Loblaw, Les producteurs de lait du Québec and Jour de la Terre. After studying media communications and completing a multidisciplinary bachelor's degree in marketing, human resources and supervision, she is preparing to complete her master's degree in sustainable development management at HEC Montréal in the winter of 2022. She knows how to break the status quo and does not hesitate to "disturb" for the good of the projects. She is straightforward while maintaining professionalism. Sarah accompanies companies in their decision-making, ensures consistency between the various orientations and helps them make the right choices according to their business objectives.

Anne-Sophie Lachapelle

Impact Project Coordinator

Anne-Sophie is a quiet force in project management. She has successfully completed large-scale projects during her time with the HEC Montréal Competition Committee as coordinator of the Happening Marketing. Passionate about management and the environment, she is currently working on a master's degree in management and sustainable development. She is a jack-of-all-trades who is not afraid to get involved in all the challenges that are thrown at her at Atelier. She is our #1 reference for Bcorp certification.

Profile of Chloe Melançon-Beauséjour

Chloé Melançon-Beauséjour

Strategist and project manager

Chloé has a Bachelor's degree in Journalism from Carleton University, a Master's degree in Sociology from the University of Montreal and 10 years of experience in communications and project management in the non-profit and education sectors. Large-scale campaigns, consulting services, website and mobile application design, image overhaul of brand, conferences and training sessions... Chloé knows how to manage diverse mandates with curiosity, a sharp eye and a resolutely human approach.

Yvan Delia-Lavictoire

Digital and Social Media Strategist

Yvan is a digital strategist with over 10 years of experience in the sports, media and lifestyle sectors. His vision is to bring clarity through actionable digital strategies, targeted communication and visually enriched content. He has had the honour of sharing his experience and expertise with the following brands: Ciele, MLS, Montreal Impact, LLoydies, Quartier Metta and many more!

Laura Zárate-Gagné

Community Manager

She holds a bachelor's degree in communication and political science from University of Montreal and is currently undertaking a master's degree in environmental management and applied politics from University of Sherbrooke. She is happy to be part of a team that inspires her to do things differently. Dedicated and ultra creative, she knows how to find the subjects that challenge our communities. Passionate about the impact of organizations and the preservation of our ecosystems, Laura was one of the University of Sherbrooke's delegates at COP 26.

Explore some of our latest work.